After selling out of other business interests Mac took the plunge and opened the doors at Advintage in 1999. The plan was always to grow Advintage into a major player in the wine retail market and the advent of eCommerce gave Mac the tools he needed to grow the business and grow it fast. These days Advintage delivers thousands of cases of wine each month to a customer base that stretches from one end of New Zealand to the other. Mac says "We love what we do and our team takes great pride in customer service. We will always go out of our way to make sure our clients enjoy dealing with Advintage".